How many pages, and how much content
Eight pages is a different project from eighty. If content needs writing rather than migrating, that's real work too.
Pricing
What it costs,
and what decides that.
We quote per project, because a published price would be wrong for almost everyone reading it. What we can do is show you exactly what moves the number — and get you a real one in two business days.
01 Cost drivers
Six things that decide your number
In roughly the order they matter. Nothing here is a surprise once the project starts.
Whether it's a site or a system
A marketing site is bounded. Booking, payments, portals, inventory or anything your staff use daily is a different order of work.
What already exists
Copy, photography and brand assets you already have make this cheaper. Starting from nothing costs more, honestly.
Integrations
Every system your site has to talk to — CRM, practice software, payment processor — adds scope and testing.
Migration
Moving an existing site means redirect mapping and preserving what already ranks. Skipping it is how businesses lose their traffic overnight.
What happens after launch
Hosting and SEO are ongoing and priced separately from the build. Some clients take both, some neither.
02 Engagements
Three shapes of project
Described by what they contain rather than what they cost. Most projects land squarely in one of these; a few sit between two, and we'll say which.
Marketing site
A business that needs to be found, understood and contacted.
2–4 weeks
Includes
- Discovery, sitemap and content model
- Custom design — no template, no theme
- Typically 5–15 pages
- Content editing for the parts that change
- Technical SEO foundation
- Launch, redirects and Search Console setup
Not included
- Booking or payment systems
- Customer logins
- Ongoing content writing
Content-driven site
A business where the site keeps changing — locations, staff, services, a real blog.
3–5 weeks
Includes
- Everything in a marketing site
- A CMS your team can genuinely run
- Structured content: services, locations, people, posts
- Templates that scale to hundreds of pages
- Local SEO pages per service and area
- Training and a written guide at handover
Not included
- Transactional systems
- Customer accounts
Custom platform
A business whose website has to actually do something — book, quote, sell, track.
Scoped individually
Includes
- Everything in a content-driven site
- Custom application work
- Integrations with systems you already run
- User accounts and permissions where needed
- Staff-facing tooling and dashboards
- A support arrangement after launch
Not included
- Nothing in particular — this is scoped per project
03 How the money works
No hourly billing, no surprise invoices
- How you pay
- Half to start, half at launch. Larger platform projects are split across milestones instead.
- What recurs
- Hosting and SEO, if you take them. Monthly, cancel with 30 days' notice. The build itself is a one-off.
- What's not included
- Paid advertising, photography, stock licences and third-party software fees. We'll tell you what you'll need before you commit, not after.
- If scope changes
- We tell you what it costs before doing it, and you decide. Nothing gets added to an invoice you haven't already agreed to.
04 Straight answers
The awkward questions
Seriously, why no prices on the page?
Because any number we published would be wrong for most people reading it, and a wrong number costs you a conversation you might have wanted to have. A five-page site for a solo landscaper and a booking platform for a four-location clinic are not the same project. What we can promise is that you'll get a real figure quickly, in writing, before you're committed to anything.
Roughly what do custom sites cost in this market?
For context rather than as a quote: custom small-business websites in the US run from around a thousand dollars at the small-studio end to tens of thousands at an agency. We sit at the accessible end of that, deliberately — we're small, we don't carry an agency's overhead, and we'd rather do more projects at a fair price than a few at a premium. We're still more than a template, and we'd never pretend otherwise.
How fast can I get a real number?
Within two business days of a short conversation. You get a written proposal with a fixed price, a fixed timeline, and a clear scope with the exclusions listed. If you need it faster, say so and we'll try.
Is the price actually fixed?
Yes, for the scope in the proposal. If you later want something outside that scope, we price it separately and you approve it first. We don't bill hourly, and there's no mechanism by which the final invoice quietly exceeds the agreed one.
What if I can't afford this?
Tell us your budget. We're probably more affordable than you're expecting, and if it still doesn't work we'll say so quickly rather than stringing you along — then point you at what would actually serve you, which is sometimes a good template and an afternoon of our advice. We'd rather be useful than land a project that's going to disappoint everyone.
What does hosting cost, and is it required?
It's a flat monthly fee, quoted with the project, and it depends on what the site actually needs — a marketing site costs less to run than something with a real backend, and adding ongoing SEO changes it again. It's never required. The site is yours and you can host it anywhere, though most people find that having someone monitoring it is worth not thinking about.
Something not covered? Email us — it goes straight to the person who'd build your site.
Get a real number in two business days
Answer a few questions about the project and you'll get a written proposal with a fixed price, a fixed timeline and a clear scope.