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The site 7 screens
A decision platform for university clubs: polls, roster-gated elections, automatic reminders, and an archive of what was decided that survives the officers who decided it. Front end, back end and marketing site.
The site 4 screens
A candlelit Italian restaurant with four jobs to do: show the food, tell the story, take a reservation, and let the private dining room. The photography carries the mood, while every practical answer stays as text on the page: dishes, prices, hours, a table.
The site 5 screens
The pre-launch site for an iPhone app that organises short audio clips and sends them inside Messages. Eight pages whose job is explanation and App Store credibility. The app itself hadn't shipped when this was built.
A custom home builder whose case is made by finished work rather than by adjectives. Projects each get their own page, and the process is laid out end to end, which is what someone about to spend two years and a great deal of money with a stranger is really reading for.
A South Florida subcontractor bidding across three divisions: shell, drywall, and equipment and site work. The site's real job isn't to look like a brochure; it's to get a general contractor to send a scoped bid request.
A nail studio priced openly and bookable in three fields. The visual language is editorial, a lookbook of finishes rather than a service list, but every route through it still lands on the same appointment form.
One page, seven services, and a Broward County service area. Every route through it ends in a phone call, which is what this business actually wants, so nothing pretends otherwise.
A private island resort where the site’s real job is to hold attention long enough to reach an availability check. Stay, dine and experiences are separate rooms of the site, and each one ends at the same date-and-guests bar.
A Florida firm practising in three areas where the client is usually frightened and under-informed. The site is built around answering the questions that come before a phone call, at a depth most firm sites don't attempt.
A strength and conditioning gym, priced and scheduled in public. Programmes, coaches, membership tiers and a full week of classes. Those are the four things somebody actually weighs before walking into a gym for the first time.
A brokerage covering Miami, Fort Lauderdale and Palm Beach, built around the two ways people look: by property and by neighborhood. Listings lead with the figures a buyer filters on, and every route ends at a private enquiry rather than a lead form.
The site 6 screens
A B2B operations platform for the staff who run student housing: who lives in which bed, who is arriving, and which requests are waiting on a decision. The work covered the manager workspace and the resident-facing side that feeds it.
A late-night cocktail lounge, where the site sells a room rather than a drink. Four screens: the bar, the list, who is playing, and how to get a table. The palette assumes the reader is holding a phone somewhere dark.
An independent roaster with a café to fill and bags to sell, which are two different businesses sharing one site. Rotating single origins with their tasting notes, a café menu priced in full, and a locations page that answers the only question a passer-by has.
A paint correction and coating shop, whose customer is spending four figures on work they will never watch being done. The site’s whole job is to make an invisible process legible: what each stage does, what a protection tier buys, and what the finish looks like afterwards.